Art Markman

IC2 Institute, Executive Director


Art Markman, PhD is the Annabel Irion Worsham Centennial Professor of Psychology, HDO, and Marketing at the University of Texas at Austin and Executive Director of the IC2 Institute. He has written over 150 scholarly papers on topics including reasoning, decision making, and motivation. He brings insights from cognitive science to a broader audience through his blogs at Psychology Today and Fast Company as well as his radio show/podcast Two Guys on Your Head. Art is the author of several books including Smart Thinking, Smart Change, Brain Briefs, and Bring Your Brain to Work. When Art isn't working or spending time with his family, he can be found playing saxophone with the ska band Phineas Gage.